Frutas Valverde Cordoba

ValverdeFrutas Valverde Córdoba offers a wide range of products ready for consumption and tailored to the needs of all types of customers. That is why its product range includes the same product as bulk item, tray-packed (fresh-cut produce) or flow wrapped to be sold in large self-service areas and refrigerated displays or packed in larger quantities to be distributed and used in the catering business.


The company used an administrative system, with several incomplete applications for its different activities: production, wholesale distribution, retail distribution, etc. which were not interconnected. This was why the Board decided to implement an ERP system suitable to meet the requirements of the company and the industry.

"We needed a system capable of integrating all our business processes, saving costs and ready to handle the growth of our activities in the future."


Based on the research and presentations by the analysts of Infored Soluciones Tecnológicas, a consultancy firm specialized in the implementation of business management solutions established in 1983, partner of the Microsoft Dynamics platform since 2002 and specialized in the food industry, Frutas Valverde Córdoba decided to implement the SI FOODWARE and Mercared solution, certified by Microsoft Dynamics NAV, which was perfectly suited to its needs without requiring major development work.

"During the research phase and in the different presentations given by Infored, we saw that the solution was well suited to our needs. Key factor was that apart from being a solution to our needs, it was a completely standard solution on a pay-per-use basis so that we did not have to invest in licences", says Alberto.

The solution proposed by Infored ST allowed them the use of their system to check all processes of Frutas Valverde Córdoba.

Infored ST has used its Rapid Implementation Model (RIM) in the project given that the Solution is a standard solution in the industry, while incorporating our suggestions for improvement in its functionality.


The benefits generated by the implementation of Microsoft Dynamics NAV are considerable:

Productivity increase thanks to the integration of all processes
This is one of the major benefits resulting from the implementation of Microsoft Dynamics NAV:  the integration of all activities of the company into one application. At present, no different applications are needed to carry out the required tasks, which eliminates the need for manual controls. Another benefit is the integration with the Microsoft Office applications, such as Excel, Word or Outlook.

Improvement of the sales and customer service process
"Thanks to the TPVMobilered Solution, which our sales representatives use on their touch-screen tablets, we have managed to computerize the order intake and have all the information that we need to provide services to our customers in this process, consequently improving their satisfaction level and our productivity", explains Alberto.

Up-to-date and reliable information
Frutas Valverde Córdoba now has information on all its business processes that is always up-to-date. "We have a Microsoft Excel-based "control board", which provides us with the information that we need to make decisions, knowing that the information is always up-to-date and correct" says Alberto Valverde.

A solution for the future that allows us to grow
Microsoft Dynamics NAV guarantees that the Solution will evolve in the future, both at a technological and a functional level.

Furthermore, thanks to the Development Methodology (called IDS) of Infored ST and to the fact that Microsoft Dynamics NAV as well as SI FOODWARE are standard solutions, Frutas Valverde will have guaranteed access to the latest versions available on the market.