Succesful IT strategy SanoRice

Sano Rice -SI-Foodware

With three factories in the Netherlands, Belgium and Italy, SanoRice is the largest rice and corn cracker manufacturer in Europe. SanoRice aspires to become also the worldwide market leader in the category of private label manufacturers.The factories are managed centrally from the Holding in Veenendaal, the Netherlands.This is quite a task, because all sites work with different information systems. Not surprisingly, the central theme of the IT strategy that SanoRice Holding formulated in 2012 was the introduction of structure and consistency in the provision of information and processes.The objective of this strategy was the roll-out of one food-specific ERP application for all locations in the cloud, including a scan solution and a uniform BI reporting tool.


"The first step was the selection of an appropriate ERP solution that was going to be the backbone for the other solutions at all locations", says Marco Netten, ICT Manager at SanoRice Holding. The choice for Microsoft Dynamics NAV was easy to make. Marco: "We had acquired experience with Dynamics NAV in the past and one location was already using Dynamics NAV. There were some important food-specific standard functionalities, however, that we found lacking. Furthermore, the performance of the solution and the ERP partner were not satisfactory. Consequently, the second step was the selection of a Dynamics NAV partner with a clear vision for the future and a dedicated food add-on for NAV. With SI Foodware, Schouw Informatisering complied with these criteria. The standardization of complex processes in SI Foodware and expertise of the consultants were particularly decisive."